Peter Jetton Associate Dean of Communications and Marketing Strategy

Phone: 540-458-8782

Email: pjetton@wlu.edu

Office: 424 Lewis Hall 

Education

BA, Dickinson College

MA, North Carolina State University

About

Peter Jetton leads communications and marketing for Washington and Lee University School of Law, working across the school to advance its institutional priorities and strengthen its engagement with prospective students, alumni, the legal community, and the broader public. His responsibilities encompass strategic communications, marketing, media relations, digital and print publications, brand management, and storytelling about the work of the law school's faculty, students, and alumni.

Jetton works closely with the dean and senior leadership and partners with colleagues in admissions, advancement, alumni relations, career strategy, and other administrative offices on projects ranging from enrollment and fundraising communications to major events and institutional initiatives. He also works with faculty and students to identify opportunities to share their scholarship, expertise, achievements, and experiences with audiences both within and beyond the university.

Jetton's role also connects the law school with communications, marketing, and advancement colleagues across Washington and Lee. This institution-wide perspective informs his approach to communications planning and helps ensure that the law school's priorities are integrated with the university's broader strategy and identity. Across these responsibilities, his work focuses on bringing together people, ideas, and institutional priorities to communicate clearly and consistently about the law school and its mission.

Jetton earned a B.A. in English from Dickinson College and an M.A. in English from North Carolina State University. Prior to joining the W&L in 2000, Jetton taught at the University level and also worked as a project manager in the Professional Services division of SAS Institute.